5 Red Flags to Spot an Incompetent SEO Company

Whether you own your own business or you want to build an online presence for yourself as an entrepreneur, seeking out SEO consulting is a must. If you do not currently have a website, blog, or social media following, SEO consulting is highly advisable. When a website is properly optimized, it is more likely to appear within the first page of search results when using search engines such as Google and Bing. If you are in the need of SEO services, there are a few red flags to watch for to prevent overspending or disappointment while working together with an SEO agency.

No Reviews or a Digital Footprint

When researching an SEO company for the first time, be sure to check for a digital footprint. Search for the name of the SEO agency you are interested in working with using a top search engine such as Google. Is the SEO company listed as a business within the first page of search results, or is it difficult to find? Does the SEO agency have a current social media presence and active following? How often do they update their social media pages and respond to followers?

If an SEO agency does not have a digital footprint, it is advisable to remain skeptical while conducting the remainder of your research. If an SEO company is as great as they profess themselves to be, their official website should appear as the very first result when browsing for their agency name. Because SEO focuses on boosting rankings within search engines, this is a clear red flag to look for when finding an SEO solution and provider that is right for you.

You Are Promised Guarantees in a Short Period of Time

If an SEO company promises guarantees immediately after introducing themselves, it is best to steer clear. The top SEO agencies are well-versed in SEO but have an understanding of how search engine algorithms change and update without warning. Top SEO agencies will likely provide you with a road map and a plan of action without guaranteeing that your website will appear as the first search result immediately.

Any SEO company that is willing to promise the guarantee of a first-page search engine result in a short amount of time is likely lying or simply unaware of how SEO and search engines such as Google work.

The Company is Pressuring You to Sign a Long-Term Contract

Boosting your website’s SEO is one of the most important elements of creating a successful online presence. Without SEO, it becomes increasingly difficult to spread the word about your website, business, or brand, especially if you are selling products or services. When a website appears within the first page of search results, it is viewed as most trustworthy by users, even if the user themselves is unfamiliar with the website upon viewing it. However, it is important to avoid SEO companies that attempt to pressure you into signing a long-term contract with them, even if you intend to utilize SEO-boosting services for months or years.

SEO companies that pressure clients into signing long-term clients may cause you to overspend on services that simply do not deliver the results you envisioned. Once you sign a long-term contract, you are required to pay for the agreed services, even if they are unhelpful or damaging to your online reputation.

Because finding the best SEO company is not always easy, it is best to stick to agencies that do not pressure you into signing contractual agreements. SEO agencies that are confident in their work and the type of services they deliver are less likely to require new clients to sign agreements binding them to their company.

You Are Left in the Dark

A great SEO company is eager to share their thoughts and plans when it comes to new clients and building an online presence for a website. SEO companies that are unwilling to show you their methodology or the type of work they intend to do on your website are less trustworthy and may not have the SEO experience you need to succeed.

Even if an SEO agency informs you that sharing their tactics is not possible due to their wild success, it is best to seek an alternative provider. Top SEO agencies are not shy about showing clients their project scopes or plans, especially as they know that SEO algorithms are often changed and updated without notice, requiring them to shift their tasks and goals with a moment’s notice.

No Way to View Data and Analytics

Whenever you work together with an SEO company, it is important to have complete access to the results of each individual SEO campaign or tactic you implement. If an SEO agency is unwilling or claims that they are unable to provide you with a complete report of data and analytics collected from their services, they are not telling the truth. Reputable and trustworthy SEO companies are often eager to showcase stats, data, and real-time analytics with their clients, especially when they are great at delivering what their client needs.

The right SEO agency will willingly show you results from various campaigns or changes they have made within your website to prove their worth and value. Any time you speak with a new potential SEO company, ask how they collect data and how frequently you will have the ability to review it. You should always have the option to see the results of the work you pay for when working with an SEO company.

Once you are aware of the red flags some SEO companies and agencies present, make your decision while feeling comfortable with and confident in your choice. While not all SEO companies or agencies are out to scam from clients, it is important to have a thorough understanding of the services you are being provided before paying anyone to help with the optimization of your website. With the right SEO company and agency, gain peace of mind while having access to results and data of each campaign you launch without a hassle.