You can take quite a lot of advice and inspiration from packages of the past when you are planning something to be used by your company. There are a few rules you should follow to ensure that you build good packages that your company can use.
There are many small things you can learn from the companies who have done this right in the past. They teach you what must be done in a proper way. These proper packaging should be presented in front of the public. And when you are presenting something to the public that you spent quite a lot of time on, it must look perfect. Each rule helps you get closer building the perfect package.
Follow These Four Steps First
You must be clear, simple, honest, and have impact on the shelf. There are quite a few people who wish to make the most outrageous packaging, but that does not help them sell anything because the consumer sees through the package. You are much better off making a package that has simple facts about your products which makes more sense to you overall.
You will find that the packages look nicer because you have taken much of the extra wording off, and notice that you have much more room for good pictures and the shelf impact that you know you need in each package. The packages will speak to the customer when they have the proper colors and clear wording. When you have not exaggerated, the customer knows that you are honest about the way that you wish to sell the product to them. They want to buy from you because they see the benefit in it or want to touch the package because of the clear words, nice impact, and honest message.
You Must Keep Everything Very Simple
The final step is to ensure that you have built something that is simple in every way. There are many companies that are far too complex when they build their packages because they believe that they must have as many things on the package as possible. They are wrong about how their packages should be built and wasting time because the customers do not want to see all those colors and shapes all in the same place.
Ensure that you have checked over your packages to ensure that they are easy to understand. Feel a need to remove things from the package that do not belong, and be more proud to do so because you do not need everything that you have included. You will see quite a difference in the results and enchant your guests with the package overall.
Compare to Packages from Around the World
If you learn to follow these rules quickly then you can compare them to the packaging that you enjoy around many industries. You might like the shower gel you just bought, but you might be upset with packaging for a toy you got for your child. You will find many companies follow these rules, and understand how they came to the conclusions that they did.
Maybe you even run across packaging that you hate, when the rules were not followed as they should have been. You will also see the ways companies could have changed and know how to make those changes. Be as critical as you can of the work that you have done so that you have as many of your packages pass muster when they are presented to the public. Anything less than your absolute best will not sell.